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How Did This Get Here: Your Coffee

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Navigating the Coffee Journey: From Bean to Business

This chapter explores the unique characteristics of Vietnamese coffee and the speaker's journey in establishing direct trade relationships with local producers. It discusses the complexities of sourcing, roasting, and pricing coffee amidst challenges like tariffs and climate change. The conversation emphasizes the importance of fair trade practices and the need for a sustainable coffee supply while addressing the economic implications for both producers and consumers.

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