Episode 488. Tom Critchlow, Writer and Strategy Consultant
Unleashed - How to Thrive as an Independent Professional
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How to Introduce Someone to You
A good friend of mine and someone I respect a lot, David A. Fields, he's been on the show here a bunch of times. He has a concept, which is, you know, just, I think some degree opposed to what you recommend. But in some cases, and I'm not sure actually if you necessarily disagree with this approach or not, because they might be saying something similar. So that kind of fishing line, I don't think necessarily bounds you in to a tight, low-end kind of commodity box. It can be framed in a way that something like, I work with mid-market CPG companies that have achieved high market share in their niche
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