145 - Creator-Driven Media Companies, With Ari Murray (Live at SXSW)
The Marketing Millennials
00:00
How Do Virtual Events Work for the Marketing Lineals?
Ari started social to newsletter to virtual event. And now she's actually creating an educational content for audience. So you have to think of it at different phases of the funnel and mark up here. The way we describe media companies is you have to start building attention before you build intention. Sell by Southwest has built intention for you to come to this conference. They've done enough trust with their audience to say it's worth the price tag for someone to come tothis. But for someone who's building a brand from the start, you need to do these little things like build on social first, then build a newsletter, then build virtual events.
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