How Do Virtual Events Work for the Marketing Lineals?

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Ari started social to newsletter to virtual event. And now she's actually creating an educational content for audience. So you have to think of it at different phases of the funnel and mark up here. The way we describe media companies is you have to start building attention before you build intention. Sell by Southwest has built intention for you to come to this conference. They've done enough trust with their audience to say it's worth the price tag for someone to come tothis. But for someone who's building a brand from the start, you need to do these little things like build on social first, then build a newsletter, then build virtual events.

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.

Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.

Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com