Think like an intrapreneur, w/Mach49's Linda Yates
Masters of Scale
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Harnessing the Mothership Advantage
This chapter examines how large companies can leverage the 'mothership advantage' to foster successful entrepreneurial ventures through initiatives like Mach 49. It addresses the challenges these organizations face, including risk management and traditional mindsets, while emphasizing the need for committed leadership and adequate funding. The narrative underscores the critical phases of venture development, including ideation and customer validation, as essential steps to successfully scale innovative products.
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