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24min chapter
E276 | Beyond Seats: The Shift Towards Success-Based Pricing with Kyle Poyar
CHURN FM
Redefining SaaS Pricing for Success
This chapter explores the obstacles that startups encounter with chargebacks and activation metrics while emphasizing the need for alignment between business success and customer value. It proposes a shift towards success-based pricing strategies, highlighting successful models like HubSpot's contact-based pricing. The discussion also covers the complexities of implementing new pricing structures, the importance of understanding churn, and leveraging unique product value to stand out in the market.
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