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Getting to Sesame Street
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Sesame Street
Joan and lloyd Jones had been able to raise about one million dollars from foundations. But they had to come up with a budget of eight million dollars to actually do it. Joan's fundamental idea was, if we're going to try to see if television can teach, let's do it in a bodified way. Let's get educators to help us. Caft a curriculum for the show that can be measured. We want to be able to prove to our funders that it worked. In 19 68, sesamy street got almost four million dollars from the office of education,. facilitated by the l b j Administration. That made up about half the budget to kick start the show
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