The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

511. Staying Human in the Age of AI: Insights from SXSW 2025

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Navigating Human Connection in the AI Era

This chapter explores the critical theme of maintaining genuine human connections in a world increasingly influenced by artificial intelligence. Experts discuss the interplay between AI and marketing, emphasizing the importance of human creativity and interpersonal skills while warning against over-reliance on technology. It highlights the need for brands to thoughtfully integrate AI into their communication strategies without compromising authenticity and meaningful consumer relationships.

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