Integrated With the Genetics Team of Zoetis

A lot of people don't even realize that Zoetis has a genetic testing business, right? And it's big business and dairy business, you know, big progressive dairy is they test half of hers before they put them back in the herd. But what ZOES can also do is just take that tissue test out of the ear for you, give you the performance, and then just give you that data so you can decide, right? So I'm passionate about finding these ROIs not to just continue to bring technology into the farm, but as a guy that loves technology," he said.