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SoulCycle: Julie Rice & Elizabeth Cutler (2019)
How I Built This with Guy Raz
How Did You Determine What You Would Charge?
Julie and Elizabeth Oran decided to open a yoga studio in New York City. They started out charging $7 per class, but soon realized they could charge more if people paid for it. The pair also made two hundred and fifty "soul cycle" tea shirts with the logo of SoulCycle on them. Their marketing plan included going door-to-door selling postcards as well as swag....
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