I would keep quite separate the needs of development... In Nigeria and Tanzania and Bangladesh. We have to come back with implanturability... And meet them somewhere reasonable that's actually an accessible lifestyle for people worldwide. So we need to come back down and they need to rise up and we meet somewhere in the middle. That's perfectly reasonable. But if I've heard you correctly... And you said, effectively, you've got to meet in the middle... Is what you're saying? You're saying living standards?

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