AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How to Generate the Most Value From an M&A Prospect
Citrix's M&A process is based on a matrix that we stole and adapted for our purposes. Each of these are rated on a 1, 2, 0, 3 scale. The higher the revenue, the more valuable your business is to Citrix. So it's not just to me, but these are the things that represent a great business.