Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing
The TrustMakers
00:00
The Creative Solution to COVID
I feel there is much more of a sort of intensity and energy of wanting to get things done. I think it's just that we finally do feel that COVID's behind us. Do you think that the week here has been about sort of inspiration and vision? Or have you had experiences where it's actually been about business and planning? Or has it been a mix of both for you? The thing that's important for a marketer as myself is the effectiveness of the campaigns. Marketing shouldn't be about, or only about pretty pictures.
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