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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
Why Should They Particularly Go With You?
There is danger in this definition of unique selling proposition or like why should they particularly go with you? Because everyone from that they derive an idea that they need to be super unique. They feel obliged to come up with super creative, unusual solutions which ends up being reinventing your wheel. So what if they're your SaaS and they're thousands of project management tools? And you're another one and there's enough users out there to make a living for all of you. And you're not super unique. What do you do in order to put up that unique selling proposition?
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