The Importance of Repelling the Wrong Customers

A lot of business owners don't see content as something that can help themselves. So we decided to flip the switch on content and push it to its limits. If we create content that repels people we don't want to work with, then surely that would work. When you do become an expert, which by the way, B2B marketers, if you're not focused on becoming an expert at your craft, that's a tip that you can take out of this show right here is becoming an expert.