Post Card Marketing for eCommerce
eComFuel Podcast
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Harnessing Direct Mail for eCommerce Marketing Success
The chapter explores the power of direct mail campaigns in eCommerce marketing, discussing strategies for leveraging postcards to engage existing customers and prospects effectively. It delves into the benefits of integrating direct mail with email marketing and Facebook ads, emphasizing high open, response, and conversion rates. The conversation also touches on the cost, setup process, and effectiveness of physical mail as a unique and engaging marketing tool.
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