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A New Way to Think with Roger L. Martin

Thinkers & Ideas

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Data's Inexpensive to Imagination and Counterfactural Thinking

You say that data's inferior to imagination and counterfactural thinking. So i guess that's related your ideas on data, which is anot ther chapter you have in your book. But if you want to invent something that is a step function better, the data is never going to get you there. In fact, the data will convince you not to go there. You can't just suddenly say it's going to be three acts and peoplea will buy it at all.

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