Kellie Hush: Never take your eye off the customer and the surprising benefits of mixing sport with fashion
15 Minutes with the Boss
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Aligning Brand and Customer Aspirations
This chapter discusses the crucial need for a brand's visual representation to resonate with customer desires and perceptions, highlighting optimism as a key value. It also shares personal strategies for staying motivated and a light-hearted segment featuring a Q&A for deeper personal insights.
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