Lucia Soriano, "Embodying Normalcy: Women's Work in Neoliberal Times" (Lexington Books, 2024)
New Books in Critical Theory
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Redefining Normalcy: Women's Labor in Neoliberal Culture
This chapter examines the role of normalcy in shaping women's labor within a neoliberal context, exploring the emotional and financial impacts of societal expectations. Through case studies such as reality television makeovers and makeup tutorials, it illustrates how adhering to these norms has become an active and ongoing effort for women from the early 2000s to the early 2020s.
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