Product Mastery Now for Product Managers, Leaders, and Innovators cover image

545: A product management case study on unlocking customer insights – with Kristyn Corrigan

Product Mastery Now for Product Managers, Leaders, and Innovators

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Engaging Customers for Insights

This chapter explores the strategies and mindsets necessary for effective customer interviews aimed at gathering valuable insights. It highlights the significance of active listening, open dialogues, and the avoidance of defensiveness by product owners during discussions. Practical advice is offered on crafting effective questions and fostering inclusive communication to better understand customer challenges in a B2B context.

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