Bloomberg Businessweek Weekend - December 20th, 2024
Bloomberg Businessweek
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Fashion, Influence, and Entrepreneurial Journeys
This chapter explores the evolution of fashion and self-expression through a significant TV show and its impact on body image and confidence across cultures. It highlights the challenges faced by women entrepreneurs in the beauty industry, particularly in securing funding and adapting their business vision to suit investor expectations. The discussion also delves into the changing media landscape, focusing on the role of social media in shaping the retail experience and the importance of storytelling over direct sales in promotion.
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