
Can we be ‘nudged’ to act on climate change?
The Climate Question
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What's Yours?
Liz costa is a senior director at the behavior insights team. This began as a small unit inside the u.K. Government ten years ago. It had so much success shifting habits in britain that today it's an independent company which advises governments around the world. Its success comes down to understanding how our brains were, we have two systems of thinking. System one helps us navigate an incredibly complicated world and make many, many decisions every day. But it also leaves us prone to some systematic biases and errors in our decision making.
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