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14. American Psycho Part II - Get on Patrick Bateman's Grindset!

Informed Attraction

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Navigating Authenticity in Viral Culture

This chapter examines the dynamics of viral content and personal branding on social media, focusing on the tension between authenticity and performance. The discussion highlights the absurdities of influencer culture, particularly in relation to extreme lifestyle presentations and the consequences of accountability. Additionally, it addresses the complexities of male representation and societal norms surrounding masculinity, offering critical insights into how these themes intersect with online content creation.

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