Ecommerce Playbook: Numbers, Struggles & Growth cover image

Revisiting Our 31 Bits Influencer Marketing Strategy

Ecommerce Playbook: Numbers, Struggles & Growth

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How to Run a Dynamic Creative Test

A dynamic creative test is when you run paid media for people. So what we're doing is just basically getting 10 pieces of creative within one DCT and running all of that content. It's not like, Oh, this is a boomerang. This isn't going to perform well or this is an image, or this person had a terrible backdrop. We're basically just saying like, Hey, let Facebook determine that and remove your bias out of it.

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