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17min chapter
Johnny Ho: Perplexity’s Opportunity to Reinvent Search
Generative Now | AI Builders on Creating the Future
Navigating the Future of Search and Advertising
This chapter explores the evolving relationship between traditional search engines and emerging technologies like Perplexity, emphasizing the importance of user experience and information integrity. It discusses the implications of shifting business models from subscriptions to advertising, as well as the challenges faced by large companies in adapting to these changes. Additionally, the chapter highlights the need for quality content and trust in the online landscape, particularly as AI tools reshape content distribution and user interaction.
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