25min chapter

The Peel with Turner Novak cover image

Siqi Chen on How To Go Viral, Secrets to Storytelling, and Forgetting Best Practices

The Peel with Turner Novak

CHAPTER

Strategies for Fundraising Success

This chapter explores the process and strategies of fundraising, advising on treating it as a sales process and optimizing supply and demand dynamics. It emphasizes creating scarcity, structuring fundraising meetings, and crafting pitches that address investors' objections preemptively. Additionally, the emotional aspect of decision-making and storytelling within a company are discussed, highlighting the importance of evoking specific emotions and aligning the company's mission with its narrative.

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