SN 1032: Pervasive Web Fingerprinting - How Websites Tracks You Despite Cookie Blocks
Security Now (Audio)
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The Evolving Landscape of Web Tracking
This chapter examines the transformation of web tracking technologies, notably the decline of third-party cookies and the rise of privacy measures in browsers. It highlights the complexities of IP address tracking and browser fingerprinting as tools for advertisers, while questioning the effectiveness of current privacy regulations like GDPR and CCPA. The discussion underscores the challenge of balancing user privacy with the needs of advertisers in a rapidly changing digital environment.
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