Pete O'Neill: I'm curious, is there a particular the where my mind goes in reading, that is, thinking about sort of like a time r o i? And chris bailey talks about this in terms of, like, minutes spent on a thing will yield more minutes back to you for having done so are there some particular insights or tools or tactics that a really transformation along these lines? Even when you say things like that, it makes me get a bit stress cause that sort of minutes r o i and all those kinds of things. What i realized is that i found some great research by bay natually, where they talked about this whole concept of organizational drag.