Eddie Bernays was like probably the godfather of this kind of Victorian reality. He orchestrated stunts and essentially used memetic fire to get people to do what he wanted them to do Right. I think there are positive examples too but you know parents are The me parents are the greatest models of desire right in the positive sense And anybody who's a parent or I mean I'm a teacher too and I see the way that I affect my students So it kind of gives me like this added sense of like ResponsibilityRight. Yeah, yeah That yeah, that's a tough question.

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