The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WHAT A-PLAYERS DO THAT NO ONE ELSE WILL AND WHY IT MATTERS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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What Are Your Strengths, Weaknesses, Opportunities and Threats?

"The balance between the bragging about your accomplishments and being vulnerable where you failed or you didn't make it. So I often do what you've so overtly heard of as a SWOT analysis," he says. "What are your strengths, weaknesses, opportunities and threats? And it's funny. Everybody likes to talk about their strengths."

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