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The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

The GaryVee Audio Experience

CHAPTER

From Courts to Careers

This chapter explores the speaker's formative years in Southern California, highlighting their love for basketball and baseball and how these passions influenced their personal and professional growth. They recount their entrepreneurial spirit during college at Northwestern University, where they founded a marketing bridge for students and organizations. The narrative continues with the speaker's proactive job search and significant experiences in sports marketing, particularly their pivotal role at Visa during major global events like the Olympics.

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