29 - Breaking Down Self-Reported Attribution PART TWO
Stacking Growth | The B2B Marketing Podcast
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How Do You Use It to Fuel the Momentum for Future Growth?
Sylvia Abouthow is the founder and CEO of marketing automation platform, Automated Marketing. She says she has been shocked at how much more detail you get from your most valued audience through self-reported attribution data. The company also uses it to help build a more targeted audience for its clients' campaigns.
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