This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

10 Proven Ways to Build an Audience [Special Episode] (370)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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How to Build an Email Database

An email database is ultimately your pre customer database. If you're inclined to sell your business at some point, it's something that companies could actually buy,. So just a couple of things on email. Make sure if you do an email newsletter, it's original. It's valuable. This is very easy to stay harder to accomplish. And I think a lot of people are still forgetting about email as kind of the core in making this thing go.

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