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The Digital Marketing Channel Mix

The Digital Marketing Podcast

CHAPTER

The Importance of User Scope in Universal Analytics

We've had to move to GA4 for our own consumer space. We haven't got the multi-channel funnel visualizing stuff like that. What I love about this is you can go in and within GA4 you have the user scope. For the first time ever, I'm seeing actual numbers against social media. If I compare the two, if I can play the session reports in GA3 and the user scope reports, we've gone from under £1,000 a month to £12,000, £14,000.

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