AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
The Digital Marketing Channel Mix
The Digital Marketing Podcast
The Importance of User Scope in Universal Analytics
We've had to move to GA4 for our own consumer space. We haven't got the multi-channel funnel visualizing stuff like that. What I love about this is you can go in and within GA4 you have the user scope. For the first time ever, I'm seeing actual numbers against social media. If I compare the two, if I can play the session reports in GA3 and the user scope reports, we've gone from under £1,000 a month to £12,000, £14,000.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode