The Digital Marketing Channel Mix
The Digital Marketing Podcast
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The Importance of User Scope in Universal Analytics
We've had to move to GA4 for our own consumer space. We haven't got the multi-channel funnel visualizing stuff like that. What I love about this is you can go in and within GA4 you have the user scope. For the first time ever, I'm seeing actual numbers against social media. If I compare the two, if I can play the session reports in GA3 and the user scope reports, we've gone from under £1,000 a month to £12,000, £14,000.
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