How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.
This week, we’re joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.
We’ll discuss:
✅ The difference between traditional influencer marketing and precision micro influencer marketing
✅ Why smaller, community-based influencers have more impact than celebrity endorsements
✅ How People First combines technology and human organizers to build large-scale grassroots campaigns
✅ Best practices for nonprofits looking to leverage influencer marketing effectively
If your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!
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Links and Resources
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
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