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Prof G Markets
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Branding Crisis: The Jaguar Logo Debate
This chapter critiques the recent redesign of the Jaguar logo, arguing that it lacks the elegance and strength of the original. The discussion delves into the motivations for the rebranding and its implications for marketing strategies, emphasizing the importance of emotional connections in branding. Additionally, the chapter examines current market trends and the challenges faced by major tech companies, particularly Google, in relation to regulatory scrutiny.
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