There's an end a sort of a technical set of challenges that equally emerge. When you begin to sser to have financial incentives in the platforms and the protocols, you're actually going to get more fragmentation and less standardization than you would if the markets are to setcate. The problem is is that that begins to slow down innovation at an incredible, at an incredible level. And so my concern is that you're actually getting slower development in this architectural pattern which we're actually used to in what we call a web era.

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