Genericide: When A Brand Name Becomes Generic
Under the Influence with Terry O'Reilly
00:00
The Cost of Generic Branding
The loss of trademarks has come to haunt many of the biggest brands in history. Zipper, escalator and refrigerator were all trademarks at one time. But now they are just generic terms for entire product categories. The term genericized is defined as when a brand or trademark has become so colloquial it becomes synonymous with the entire category.
Transcript
Play full episode
