Ben chestnut: "It was a rising tide for the rest of us who were around at the time" He says he and edeo sponsored another podcast, by the same people. The producer said that we ran an ad during their podcast. And it basically said something like, if you need emo marketing or hats for cats and dogs, go to mail chim. We didn't even sell it. It was justit was just a a gag.
In the late 1990s, Ben Chestnut was a struggling young designer interning at an appliance company, when somebody suggested that he try designing for the internet instead. A few years later, Ben and two co-founders launched a web design agency, only to discover that the service they'd included almost as an afterthought—email marketing—was taking off among their small-business clients. The founders named that service Mailchimp and pivoted to it full-time in 2007, choosing a winking monkey as their mascot, and stumbling onto the Freemium model before it became mainstream. But their most impeccable timing came in 2014, when they decided to sponsor a new podcast called
Serial, a move that catapulted the winking monkey into popular culture. Over the years, despite management jitters and a public reckoning over office culture, Mailchimp has remained profitable and self-funded, with revenue of $800 million in 2020.
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