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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
Dynamic Product Ads
DPA is a media type, just like image ads or static image ads or video. You plug in your catalog into an ad platform and it reads that. And then it'll look for other audience, based on if you're doing broad targeting,. It's called DAVA, dynamic ads, broad audiences. Most major retailers and most DTC brands are relying heavily on DPA as a workhorse in their ad account. People who are like nailing DPA are spending most of their budgets against the format.
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