4min chapter

TED Business cover image

Google’s circular economy | Kate Brandt

TED Business

CHAPTER

The Importance of Sustainability in the Modern Economy

All of Google's products are powered by a global network of data centers. According to the most recent science, we have only 12 years left to make an unprecedented economy-wide shift or we will have irreversibly damaged our planet. I now firmly believe what we need is a circular economy. And this has three principles, design, out waste, keep products and materials in use, and transition to renewable energy.

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