15min chapter

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S7 E4: Not Fintech Investment Advice: Modak Makers, Casap, Silver, Elpha Secure

Fintech Takes

CHAPTER

Balancing Customer-Friendly Dispute Management in Financial Services

This chapter explores KSAAP, a company specializing in customer-centric chargeback and dispute management in the financial industry, emphasizing the importance of balancing customer-friendly approaches with efficient fraud identification through predictive analytics. It discusses the significance of building loyalty and relationships with customers, advocating for a more dynamic and analytic-driven backend service philosophy. The conversation also delves into progressive KYC, transaction limits for fraud prevention, and the value of personalizing offerings based on customer needs.

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