A B Testing - The New Sign Up Experience

The new sign up experience, if you had run it as an A B test. We're going to get 90% of people all the way through the funnel. And then you measure again. Now that you've released this experience to everyone and now only 70% are completing. It's not necessarily apparent unless you're testing against the same timeframe. If your experience is better or worse. So this is the benefit of A B testing. It feels really delightful.