Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
The Unit of Analysis Is the Job to Be Done
Croll: As plotic people, we need to tell a story. So youn finding a way to position what you're trying to push forward in your organization is certainly important to us. I was hoping that you could take us through an example of jobs to be done as you've applied it to an actual problem and help us uncover the key steps in that process. Sure, tan. Ok, so let's dive into the job's to be done. What is that need of the customers? And how do we kind of see along the way we doing a good job of meeting those needs or not? Well, it's easy to understand and gets the basic concept across absolutely. But
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