TWiG #291 Valve Salaries, Leaked MiHoYo Strategy, and Failing Disney IPs!
Deconstructor of Fun
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Challenges and Strategies for Disney IPs in the Gaming Market
The chapter delves into the hurdles faced by Disney brands in gaming as children quickly outgrow them, proposing a mix of streaming for kids and nostalgic gameplay to target older fans. It also explores the effectiveness of tailored content subscriptions for children and touches on Microsoft's Game Pass price increase and their potential shift in marketing strategy.
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