The Benefits of Sky Sports

With TV rights in England they've been leveraged against sort of broadband deals and wide a satellite TV packages and stuff. The value of sky having football isn't simply the number of people who watch the football it's because you get it for the football but then end up getting a broadband from them. It's similar to the race for broadband customers that inspired people like Sky and BT to put attention on the most recent Premier League packages. Apple and Amazon making you do the games over Christmas and stuff so you had to get what they call Amazon Prime so you watch those matches too.