3min chapter

Odd Lots cover image

Why the Price of Coffee Beans Soared in the Last Year

Odd Lots

CHAPTER

What Happens When Coffee Prices Go a Lot Higher?

The coveod really hurt the specialty coffee business. That has been somethingtha as been growing tremendously for the last 20 years. But more generally, if you're talking about large price increases, and how are you switching? Well, you have the switch in both destination kets and in origin. And then it's just a matter of optimizing cost versus flavor.

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