Do You Think This Is Going to Help Brands?

Series Two 

In this episode of #TheNewAbnormal, I interview David Shah, the renowned Publisher and Owner at View-Publications; five leading-edge magazines specialising in textiles, colours and branding strategy. 

He's also the Director of DRS Consulting, which specialises in the design of private label brands for menswear and womenswear, and is a consultant to numerous companies on future consumer trends. 

In addition, he's a Fellow at the Royal College of Art, and is a regular speechmaker and conference regulator at international design and marketing events. 

In this episode, we discuss his insights relating to subjects including the acceleration of trends, societal polarisation, a decline in trust, how decision making is changing in the Information Economy, the rise and rise of the oligopolies; and a greater need for generosity, collaboration and kindness. 

We finish by debating 'where next' for sustainability and the impact of inequality - from a gender and generational perspective.