Innovative Approaches to Cognitive Enhancement and Focus

This chapter explores the potential of innovative biosensing technologies as alternatives to traditional medications for enhancing cognitive functions and focus. It highlights the importance of personal health data access and user control, while also discussing regulatory aspects and promoting a related book on improving attention.

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If you struggle with retaining sharp focus or have been diagnosed with ADHD or other conditions that impede your brain from functioning at its optimal level, this is the podcast episode for you. We learn about a (literally) out-of-the-box solution to attention training—video games. Yes, you read that right.

Our guest today, Dr. Adam Gazzaley, holds an M.D. and Ph.D. in Neuroscience from Mount Sinai School of Medicine and completed Neurology residency at the University of Pennsylvania, followed by postdoctoral training in cognitive neuroscience at UC Berkeley. He's currently the David Dolby Distinguished Professor at UC San Francisco and the Founder/Executive Director of Neuroscape, a center focusing on technology-driven scientific research. So it’s safe to say that Adam is not your prototypical basement gamer.

As someone who struggled with focus and attention due to Asperger’s syndrome and brain fog due to the effects of toxic mold exposure, figuring out how to retrain my brain to be able to retain more information and focus longer was one of the first areas of biohacking I ever explored. This is why I’m so excited to be talking all about Endeavor Rx today, the world's first FDA-authorized prescription video game treatment for pediatric ADHD—and Endeavor OTC, for adults who struggle with ADHD, focus, attention, and distraction.

We explore how we can measure attention and improvement in focus, the biological systems that control what we focus on consciously and subconsciously, the role of nutrition in our ability to focus, the underlying technology of Endeavor, measuring its effectiveness, and Adam’s vision for how we can use biosensing technology—now and in the future—to optimize awareness, focus, mood, and more.

(03:07) Addressing Modern Attention Challenges

• Defining our attention systems and how to measure them

• How I learned how to pay attention, even with ADHD

• Read: The Distracted Mind by Adam Gazzaley and Larry D. Rosen

• Tools we have for addressing attention challenges

• What I use now for brain function and focus

• The role nutrition plays in being able to focus

• What typical of video games can aid in training attention

• The potential negative effects of shooter games

(20:37) Understanding Endeavor: How to Train Attention Using a Video Game

• Top down vs. bottom up thinking

• Endeavor: the video game that trains your attention