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The Positive Glow of Free Things
We're under kind of a trance, a spell, like a free stuff spell. And when we're in this kind of trance, we don't really see the downsides of what we're getting for free. The downside in the Hershey's Kiss case would be like, you're actually passing up something of value,. You know, they were passing up the opportunity to have a lint truffle that is more delicious and more expensive because of that free thing.