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Shopify President Harley Finkelstein | Catalyzing Entrepreneurship

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Is There a Key Ingredient in E-Commerce?

I think ultimately it's going to be a very exciting time for retail in the next decade. It doesn't matter where the sale is made. There's one central nervous system for my entire business. I think that's what people are looking for. Forget all the bells and whistles. Maybe we do a token gate in NFT for tea at some point. But the fact that I can do it and not have to worry about will my platform support it, that is the key ingredient.

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